Sheldon Anthony IO

There can be an astonishing acceleration in sustainable technology among little tech butterfly companies, especially if they are removed from governments and larger organizations governed or controlled by government agencies. A sustainable technology enterprise utopia is a vision every business leader envisions because it leads to a world of prosperity, social equity, and environmental health. How fast a leader can get there depends on how long they can stay clear of bureaucratic involvement and control, especially if it has the potential to make a positive impact on larger societies and the environment faster. The attitude of not tying up your tech butterfly organization to political bureaucracies can determine how fast your enterprise accelerates in the process of achieving overall sustainability.

As the world continues to evolve and becomes increasingly reliant on technology, little tech butterfly companies must value the pace at which it responds to implementing sustainable solutions. As technology advances, the cost of maintaining, updating, and operating in an unsustainable way can quickly encumber your organization's survival, as well as the external environment. Staying innovative and remaining competitive while achieving sustainability goals is a tough ask for most of these organizations and being involved in bureaucratic relationships can further slow down the rate of achieving sustainability goals. In the area of sustainability and the pace of reaching its goals changing regulations and standards could make it even harder to exist in the marketplace if not addressed timeously. There is a great deal of tension in the environment of sustainable business practices because they can either force positive change in a short timeframe or they can leave unsustainable counterparts dead commercially.

As part of an agreement with Raileasy, Swiss smartphone app innovator Axon Vibe launched its Sojo app in the UK. The app rewards people for traveling green, which includes using public transport, walking, or cycling. A number of market models, new enabling regulations, and value propositions have been tried but have not been successful in sustaining traditional 'Mobility as a Service' (MaaS) solutions. By using observed citizen movement data from the Sojo app, they use money-saving vouchers to reward citizens for changing their behavior. Sojo also encourages citizens to try out new forms of transport, especially if they normally travel by private car, by traveling at a different time of day; using a different mode of transport to a hub; or using a completely new method of transport. GHG emissions from road transport account for more than 45% of all emissions from mobility. Sojo helps cities tackle these challenges head-on by making Sojo available for free, allowing them to prioritize their internal budgets on awareness campaigns and public transportation projects. There has been an increase of 4% in ridership for operators. Sojo was created as a self-funding worldwide platform and will continue to be deployed city by city, operator by operator, and country by country.[1] 

Little tech butterfly companies have the potential to reverse our environmental troubles in a way and a pace that governments and larger bureaucratic organizations cannot. Technology leaders who neglect sustainability and its environmental impacts may face higher costs and miss new opportunities from this nature-positive paradigm. Sustainable solutions will reduce production costs by making existing products more efficient and reducing natural resource use, emissions, pollution, and waste. Responding to sustainable business practices in a timeous manner could also positively boost your organization's reputation.

The effectiveness and efficiency of little tech butterflies in responding to a sustainable environment are undeniable. Organizations can implement sustainable solutions effectively with the right resources, tools, and expertise. They can act quickly and without the red tape that often comes with larger bureaucratic counterparts. They are usually more agile and can pivot quickly when needed. They can outpace by adjusting their operational strategies and operations or responding to changes in the market. Their open experimentation and innovative nature enable them to develop and implement sustainable solutions quickly. It is important to realize their value in making a timeous impact on the larger context of greener solutions.