This privacy policy has been compiled to better serve those who are concerned with how their Personally Identifiable Information is being used online. Please read my privacy policy carefully to get a clear understanding of how I collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with my website and mobile applications. 

Sheldon Anthony is committed to protecting and respecting your privacy. Personal information refers to any information relating to an identified or identifiable natural person. I collect, use, disclose, transfer and store your personal information when you use my websites, mobile applications, or services.

In this Privacy Policy, I will explain to you the purposes, methods, and scope of the collection and use of your personal information by me, your rights to your personal information, and the security measures I take to protect your information.

Before using my products (or services) and submitting your personal information, please read this Privacy Policy carefully to learn about privacy practices.

This policy will help you understand the following:

  • How I Collect And Use Your Personal Information
  • How I Use Cookies And Other Similar Technologies
  • How I Retain Your Personal Information
  • How I Disclose Your Personal Information
  • How I Protect Your Personal Information
  • Your Rights To Your Personal Information
  • How I Process Personal Personal Information Of Children
  • Third-Party Service Providers And Their Services
  • How Your Personal Information Is Transferred Globally
  • How This Privacy Policy Is Updated
  1. How I Collect And Use Your Personal Information
    I collect personal information for a more efficient operation and to provide you with the best user experience. My channels for collecting personal information include (1) information directly provided by you to me; (2) relevant information obtained by me during your use of my products; and/or (3) personal information about you obtained from third parties.

    The information I collect depends on the actual products (or services) from me you are using, the environment in which you interact with me, the choices you make,  including your privacy settings, and the products and features you use. My products and functions include core businesses and value-added businesses. In collecting information, you are not necessarily required to provide me with your personal information. For core businesses, if you choose not to provide it, I may be unable to provide you with relevant products and respond to or solve any problems that you encounter. For value-added businesses to be unavailable, it will not compromise your use of our core businesses. 

    Personal information that I collect

      1. Some services I offer require that you submit information to me directly for example:

        • You are asked to complete your personal information when contacting me through my website. In these services, I may ask you to provide your name, surname, contact number, identity number, mobile number, etc.

        • If you order products, apply for a return or refund, or use paid services from me, I may collect delivery details, bank account number, credit card details, billing address, information for credit checks and other financial information, contact, and communication records, etc, in order to process your order. You may not be able to order products, apply for a return or refund, or use paid services from me if you do not provide such information.

        • Some of my services allow you to communicate and share content with other people. As required by the technology adopted in these services, such communications and shared content may be transmitted through my system and stored in the system.

        • Face Recognition and Fingerprint Unlock enables rapid unlocking of your device with pre-recorded facial or fingerprint information. To this end, you will need to provide your facial features information from different angles or your fingerprint information.

        • When you use voice command control services or other voice services, I record your voice and may store it on my servers.

        • When providing after-sales service and customer support to you, I may ask you to provide and collect your personal information, such as IMEI and device information, your name, mobile number, email address, address, etc, and I may record the call between you and or myself.

        • I may ask you to provide and collect your personal information under other circumstances, such as when you participate in promotions and competitions, participate in promotional marketing activities organized by us or partners, fill out questionnaires, or participate in user forums or blogs sponsored by us or business partners.

        • Depending on the characteristics of certain Sheldon Anthony products or services, I may also ask you to provide and collect your personal information in other scenarios. In these cases, I will inform you of the separate privacy policy of the relevant products.

      2. I obtain relevant information during your use of our products
        When you use Sheldon Anthony products or services, I collect your device information and the information on your interaction with Sheldon Anthony products and services, including:

        • Device Information - Such as device name, model, region and language settings, device identification code, device hardware information and status, use habits, IP address, Mac address, operating system version, and the configuration of the device used to access the services.

        • Your log information - Such as the GPS signal of the device or information related to the nearby Wi-Fi access points and cell towers, device location ID, and ID of the network service provider. I will ask you which applications you want to enable location-based services for. You can modify the location settings of your device from the device settings to change the location information you provide to Sheldon Anthony; for example, you can change or disable methods and servers used by location-based services, or modify the accuracy of location information.

        • Album Information - Such as, to provide you with a function to display photo locations as well as to classify your photos and videos, I need to collect the latitude and longitude information of your photos and video files; when you search for certain photos, I will collect the terms you entered and the number of photos identified locally.

        • Camera - To ensure that the apps with camera functions work normally, I collect the operational data (e.g how many times you use the app), information about your device, parameter information about the photos taken (like photosensitivity and number of faces captured), and the information of available space left on your phone.

        • Depending on the characteristics of certain Sheldon Anthony products' services, I may also ask you to provide and collect your personal information in other scenarios. In these cases, I will inform you of the separate privacy policy of relevant products.

          **Please note that I may work with third-party service providers to implement the service functions mentioned above. For example, I may engage a third-party service provider to provide voice-to-text conversion on my behalf. Hence, the provider may receive and store certain personal information. Such third parties will not use this information for any other purposes.

      3. Information obtained from third parties
        Based on the characteristics of some Sheldon Anthony products or services, to the extent permitted by law, I may obtain your data from public or commercial sources and may combine that information with other information received from or related to you. If you choose to sign in and use my services via account (HeyTap, QQ, WeChat, Alipay, Weibo Facebook, etc.) of our affiliates or partners, I may obtain your information, such as your username and avatar, from these services.

    1. How I use your personal information

      I will process your personal information, with your consent and for the purpose stated in this Privacy Policy, when I need to fulfill my obligations stated in my Privacy Policy, when I need to fulfill my obligations to you under the user agreement and/ or service contract, other legally binding obligations, or when I believe that such processing is required to protect my legitimate interests or those of third parties after evaluation. I will use your personal information in strict accordance with this Privacy Policy and its updated content. I will use your personal information for the following purposes:

      • To process orders: 
        I will use data to process orders and for the related after-sales services, including customer support, order, delivery invoicing printing, etc.

      • To provide notification and push services: 
        I may use your data to provide you with Sheldon Anthony content push or notifications services, including updates and installation of operating systems or apps, and sales promotion information.

      • To provide location-based services: 
        I or third parties will use location information to provide you with more targeted services to offer the best possible user experience, such as weather information, geographically targeted Sheldon Anthony message push service and the automatic time proofreading function.

      • To improve products and user experience: 
        I will use the mobile phone number I acquire through offline sales channels or electronic order forms for research into or return visits by users. I use information about errors or crash events to conduct error log analysis. 

      • To provide customer support: 
        I use data to troubleshoot product problems, and provide other customer care and support services. I may also collect your email address to respond to the questions or comments that you post in the "Contact Us" sections of the website or apps. 

      • To provide you with personalized services: 
        I may use your personal information for user profiles and behavior analysis, in order to display to you and push you the information, commodities, or services that are more suitable for you, or to improve protection and security. For example, I will provide the records regarding your download and uninstallation of apps to the App Market in order to recommend products that you may be interested in. At the same time, I may combine your personal information that was collected in my various services to provide you with a more overall optimized product and service experience.

      • Analysis, audit, and prevention of fraud: 

        I may use the data you provide to verify your identity, analyze business efficiency, review transactions, and prevent fraud. I only use statistical data. The use of such data will not be linked to you personally.

      • To carry out promotional activities: 

        If you participate in competitions or other similar promotion activities held by Sheldon Anthony, I will use the personal information that you provide for the management of such activities.

      • Provide other Sheldon Anthony services:

        When you use some Sheldon Anthony services, I may use your data to perform the functions of the services. For example in the Tangle, I can read the location of the document you selected after obtaining your consent. I will acquire your separate consent in advance when the information collected for a specific purpose is to used for other purposes.  Without the consent of users, I will not provide third parties with user personal information and behavior data.

    2. How I Use Cookies And Other Similar Technologies

      1. What are cookies?
        Cookies are small files that my websites, apps, or services transfer to and store on your device. Sheldon Anthony's websites, online services, interactive apps, emails, and advertisements may use cookies and other similar technologies, such as pixel tags and web beacons. Cookies may be stored on your computer for a short period of time (e.g, only when your browser is open) or for a long period of time, even years. I cannot access the cookies that are not set up by us.

      2. The cookies I use
        • Sheldon Anthony and partners use cookies or similar tracking technologies to better understand the use of mobile software on your device, how often you use the app, what event occurs within the app, cumulative usage, performance data, and from where the app was downloaded. I will not link the information you submit in the mobile app. 

        • Sheldon Anthony and partners use Cookie or similar tracking technologies to analyze trends, manage websites, and collect aggregate demographic information for my user base.

        • Many web browsers have the Do Not Track feature. This sends "Do Not Track" requests to websites. If your browser has Do Not Track turned on, all of my sites will respect this preference.

        • Like most sites, I automatically collect certain information to analyze cumulative trends and manage my sites. This information may include the Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), reference/exit page, files you view on my sites (such as HTML pages and graphics), operating system, date/time stamps, and/or clickstream data.

        • I work with third parties to display advertisements on my websites and mobile apps or manage my advertisements on other websites. My third-party partners may use cookies or similar tracking technologies to provide advertisements to you based on your browsing activities and interests. If you want to opt-out of receiving interest-based advertising, you can "Clear/Disable Cookies" (as described below) to manage Cookies and Cookie preferences. Please note that you will continue to receive general advertising that does not target any specific person when you visit the above websites.

      3. Clear / Disable Cookies 
        Cookies and Cookie Preferences shall only be managed from the Options/Preferences panel of your browser. Please consult your relevant browser guide for information on how to clear or disable cookies.

      4. More Information About Cookies
        For more information about cookies and instructions on how to configure your browser to accept, delete or disable cookies, see www.allaboutcookies.org.

    3. How I Retain Your Personal Information
      The retention period of the personal information I collect is the minimum amount of time required to achieve the purpose of collection stated in this Privacy Policy unless a longer retention period is required by law. I will delete or anonymize your personal information upon the expiry of the retention period as described above. If I stop operating some or all of my products or services for special reasons, I will promptly inform you and stop the collection and processing of personal information by the related products or services, and I will delete or anonymize the personal information I hold that is related to the said products and services unless otherwise required by laws regulations.

    4. How I Disclose Your Personal Information

      • In some cases, I will entrust the third party to process your personal information on my behalf. These companies can use your personal information solely to provide services to you on my behalf.

      • Sheldon Anthony may, from time to time, share some personal information with associated companies and strategic partners that work with me to provide products and services, in order to provide the products and services you request. Your personal information will not be shared with third parties for their marketing or commercial purposes.

        • Affiliates:
          Your personal information may be shared with companies affiliated with Sheldon Anthony. I will only share personal information that is necessary, and such sharing is restricted to the purpose stated in this Privacy Policy. If I or my affiliates change the use and purpose of processing personal information, I will ask for your authorization again.

        • Sharing with authorized partners:
          Some of my services will be provided by authorized partners solely for the purpose of implementing what has been stated In this Privacy Policy. I may share some of your personal information with partners to provide better customer service and user experience. My authorized partners include, but are not limited to carriers, regional agents of Sheldon Anthony, cloud service providers, and technical service providers. When analyzing your error logs, I may need to provide your log information to third-party service providers or professional technical service providers of related apps.

    5. How I Protect Your Personal Information

      1. I have taken reasonable and feasible technical security and organizational measures to protect the information collected for the services. However, please note that while I have taken reasonable steps to protect your information, no website, internet transmission, computer system, or wireless connection is absolutely secure.

      2. I have adopted security measures that are in line with industry standards to protect the personal information you provide, and to prevent unauthorized access, public disclosure, use, modification, damage, or loss of data. I will take all reasonable and practical steps to protect your personal information, including:

        1. I will use SSL and other technical means to encrypt many of my services. I will regularly examine my practice of information collection, storage, and processing (including physical security measures) to prevent unauthorized system access.

        2. I will only allow myself and the people I employ to access your personal information on a need-to-know basis in order to help me process such information; likewise, personnel of companies authorized to handle the services on my behalf may also access such personal information on a need-to-know basis. These people and external personnel(of companies authorized by Sheldon Anthony) need to fulfill strict contractual confidentiality obligations. Should they fail to fulfill these obligations, they may be held accountable for legal liabilities or their relationship with Sheldon Anthony may be terminated.

        3. The security of your information is of great importance to me. Therefore, I will continue my efforts to protect your personal information and implement safeguarding measures, such as providing full encryption for information storage and transmission, to protect your information against unauthorized access, usage, or disclosure. For certain specific encrypted data, no one but the user has access rights.

        4.  I will adopt encryption and other security measures to transmit and store your personal information of particular types, and I will use technical measures to process your personal biometric information before storing it, e.g, I will only store the essential components of such personal biometric information.

      3. In the event of a personal information security incident, I will, in accordance with the requirements of relevant laws and regulations, promptly inform you of the following: the basic situation and possible impact of the security incident, disposal measures I have taken or will take, suggestions for your self-protection and risk mitigation, remedies for you, etc. I will inform you promptly of the relevant circumstances of the event by email, letter, telephone or push notification. When it is challenging to inform the personal information subjects individually, I will issue an announcement in a reasonable and effective manner. Meanwhile, I will also actively report the handling of the personal information security incident in accordance with the requirements of the regulatory authorities.

    6. Your Rights To Your Personal Information
      Below is a list of your legal rights as well as the measures that I take to protect these rights. Please note that for security reasons, I may verify your identity before processing your request. In principle, I do not charge any fees if your request is reasonable. However, dependent on the actual situation, I may impose a certain fee to cover my costs for repeated requests or requests that extend beyond reasonable limits. I may reject requests that are unreasonably repetitive, require disproportionate technical effort( for example, developing a new system or fundamentally changing an existing practice), may be detrimental to the legal rights and interests of others, or are very impractical. In addition, I may not be able to respond to your request if your request is directly related to matters involving national security, national defense, public health, criminal investigations, and other matters of public interest, or if the request may severely impair your legitimate rights and interests or those of other individuals and organizations.

      • Right to be informed:
        I publish this Privacy Policy to inform you of how I process your personal information. I am committed to being open and transparent about how I use your personal information.

      • Right to access:
        You may at any time request access to your personal information that is in my possession by emailing me at info@sheldonanthonyio.com.

      • Right to correct:
        If you find that the personal information I processed about you is inaccurate or incomplete, you have the right to have me rectify or amend it. For some parts of your personal information, you can directly correct and modify it on the relevant function page of the product or service. For personal information that has not been made available for your modification, you can request correction or supplementation by contacting me at info@sheldonanthonyio.com.

      • Right to delete:
        If you find that I collect or use your personal information in violation of relevant laws, administrative regulations, or the privacy policy, you have the right to delete relevant personal information. You may ask me to delete the personal data submitted by you or make them anonymous by contacting me via email: info@sheldonanthonyio.com .

      • Right to withdraw consent: 
        To function properly, each service requires some basic personal information (please refer to the Section "How I collect and use your personal information" of this Privacy Policy). For the collection and use of additional personal information, you can grant or withdraw your authorization and consent at any time. If you withdraw your authorization or consent, I will no longer be able to provide you with the corresponding service for which you have withdrawn your authorization or consent. Once you withdraw your consent, I will no longer process your personal information. However, the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. You can change the scope of information I am authorized to collect by taking actions such as deleting your information, turning off relevant information collection functions, or simply withdrawing your authorization.

      • Right to complain: 
        You have the right to register a service complaint by contacting me via email at info@sheldonanthonyio.com. I will respond within 15 days from the date of receipt of your complaint. If you are dissatisfied with my response, especially if my handling of personal information damages your legal rights, you can also register a complaint or report to the regulatory authorities such as the cyberspace administration department, public security organ, administration for market regulation, or take legal action in court with jurisdiction.  

    7. How I Process Personal Information Of Children
      1. My products, websites, and services are mainly for adults. Children (I regard anyone under the age of 14 as a child) may not use my products without the consent of a parent or guardian. For personal information of children collected with parental consent, I will only disclose this information to the extent permitted by law, or with the express consent of the parents or guardians, or when it is necessary to do so in order to protect the children concerned. 

      2. If I discover that I have collected the personal information of a child without having obtained express and verifiable parental consent, I will take steps to delete the relevant data as soon as possible.

    8. Third-Party Service Providers And Their Services
      1. Sheldon Anthony's websites, products, applications, and services may contain links to third-party websites, products, and services. You can choose whether to visit or accept websites, products, and services offered by third parties. For example, the "follow me" feature on my official website will guide you to my official social media accounts, where you can find marketing or promotional information posted by Sheldon Anthony.

      2. I have no control over third-party privacy and data protection policies as third parties are not bound by this Policy. Before you submit personal information to third parties, please read and understand their privacy protection policies.

    9. How Your Personal Information Is Transferred Across Border
      By developing and implementing globally operating services or applications my products and services can reside anywhere in the world. You understand that different data protection laws involve risks. In such cases, I will take measures to ensure that the data I collect is processed in accordance with this Privacy Policy and applicable laws and that your personal information is equally protected as in the country/region where you use the product or service. For example, I will ask your permission to transfer your personal information across borders and implement security measures such as encryption, de-identification, and signing necessary data transmission/sharing agreements with data recipients before cross-border data transfer.

    10. How This Privacy Policy Is Updated
      I reserve the right to update or modify this Privacy Policy from time to time. I will send you notifications of updates through different channels. For major changes to the Privacy Policy, if you have provided us with an email address, I will notify you via email before the changes take effect, otherwise will post a notice on my website or send push notifications to you through my devices. This Privacy Policy is subject to amendments. However, without your express consent, I will not diminish your rights under this Privacy Policy.
Mobile Application Advertising

While respecting and protecting your privacy, third-party partners and I will serve targeted ads to you through my advertising platform based on your preferences and interests during your use of my products.
  1. How I Collect Your Personal Information
    During your use of our products, I may provide an advertising service for you based on the device information I obtain and your interaction with our products or services, such information includes:

    • Device Information, including the device name, device model, operation system, and device ID.

    • Log Information and operation records, such as your screen tap records and app use records.

    • Location information, including GPS and network positioning. 

    • Other information, for example, network environments.


  2. How I Use Your Personal Information
    I may display ads in my mobile applications. To better protect your privacy, I display ads based on your device Id. Specifically, I generate a unique device ID for each device, and you can choose to reset the device ID at any time. The device ID allows me to associate personal information that I have collected on a specific device so that I can provide you with a more relevant, customized, and targeted advertising experience.

    In order to provide a better Ads experience, I may create different user segments, which are groups of people who share similar characteristics, and accordingly display targeted ads.

    Sensitive personal information that you have authorized me to collect, such as biometric and health information, is not accessible on our advertising platform, and will not be used for advertising purposes or shared with any third-party partner. I will obtain your consent if sensitive information will be used for such purposes.

  3. How I Disclose Your Personal Information
    In order to display ads to you, I will share your device ID and the personal information associated with the device ID (such as profiles) with my third-party partners. Third-party partners may display targeted ads that you may be interested in based on your device ID and measure the effectiveness of the ads displayed by them.

  4. How To Manage Targeted Advertising

    1. Limit Ad Tracking
      If you do not wish to receive targeted advertising based on your preferences and interests, you can choose to opt-out of receiving targeted ads from me and my third-party partners by turning on Limit Ad Tracking.

      You can turn on Limit Ad Tracking in "Settings - Security - Device ID & Ads".After you turn this setting on, it will be synced to my advertising platform and third-party partners. I will respect your preferences and cease to push device ID-based ads to you.

      After you have turned on Limit Ad Tracking, you may still receive ads, but the ads may be less relevant to you.

    2. Resetting Your Device ID
      After you select "Reset device ID", your original device ID will be reset and all data associated with your original device ID will be cleared. To do this, go to "Settings - Security - Device ID & Ads".

    3. Turning on Ad Tracking Again 
      If you turn on Limit Ad Tracking and later choose to turn it off, a new device ID will be generated for your device so that I can display targeted advertising to you. To turn the feature on, go to "Settings - Security - Device ID & Ads".
The products and services of Sheldon Anthony referenced herein are subject to changes depending on the phone and system versions you use or the requirements of local laws and regulations. The final products and services shall be the products and services in the phone or systems you use.

I need certain personal information to provide my services. If you do not agree to the above Privacy Policy, I will not be able to collect and use the information necessary to provide my services. 

If you have any questions or concerns regarding my Privacy Policy or practices, please contact me via email: info@sheldonanthonyio.com


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